{"id":989,"date":"2017-03-02T11:06:16","date_gmt":"2017-03-02T10:06:16","guid":{"rendered":"http:\/\/www.pomcom.fr\/?p=989"},"modified":"2021-02-17T20:07:22","modified_gmt":"2021-02-17T19:07:22","slug":"logo-et-identite-visuelle-ecoouate","status":"publish","type":"post","link":"https:\/\/www.pomcom.fr\/index.php\/identite-visuelle-logo\/logo-et-identite-visuelle-ecoouate","title":{"rendered":"Cr\u00e9ation du logo et identit\u00e9 visuelle d’ecoouate"},"content":{"rendered":"

Cr\u00e9ation du nouveau logo et identit\u00e9 visuelle d’ecoouate<\/h2>\n

Ecoouate est une entreprise sp\u00e9cialis\u00e9e en isolation \u00e9cologique \u00e0 base de ouate de cellulose. Forte d’une volont\u00e9 de moderniser son image, ecoouate s’est tourn\u00e9 vers Pom Com pour remettre son logo et identit\u00e9 visuelle au go\u00fbt du jour. La contrainte principale \u00e9tant de garder une similitude avec le logo existant.<\/p>\n

Tout d’abord, j’ai choisie de conserver le triangle vert, qui a toujours \u00e9t\u00e9 pr\u00e9sent dans le logo. Ensuite, j’ai inscrit ce triangle dans la forme d’une maison aux traits stylis\u00e9s. Enfin, j’ai accompagn\u00e9 ce graphisme d’une typographie pr\u00e9cise toute en rondeur, pour illustrer les qualit\u00e9s de la ouate.<\/p>\n

\"logo<\/a><\/p>\n

 <\/p>\n

Dans un second temps, j’ai pr\u00e9cis\u00e9 l’identit\u00e9 visuelle en mettant en place une charte graphique. Ainsi les couleurs et typographies sont clairement d\u00e9finies en vu de r\u00e9aliser d’autres supports de communication.<\/p>\n

 <\/p>\n

\"logo<\/p>\n","protected":false},"excerpt":{"rendered":"

Logo \/ Charte graphique \/ Supports print<\/p>\n","protected":false},"author":1,"featured_media":992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identite-visuelle-logo"],"_links":{"self":[{"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/posts\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":3,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions"}],"predecessor-version":[{"id":1221,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/posts\/989\/revisions\/1221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/media\/992"}],"wp:attachment":[{"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/categories?post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pomcom.fr\/index.php\/wp-json\/wp\/v2\/tags?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}